It’s finally here: the new .swiss domain ending. The idea is to give Switzerland as an internationally recognized brand and its quality standards an even greater Internet prominence than the current .ch domain ending. Here at Hostpoint, we also think it’s a great idea to give Switzerland a new, striking platform for its innovative companies and well-known organizations.
To preserve the exclusivity of the ending, the Federal Office of Communications (OFCOM) will be the governing authority for issuing .swiss domains and will review each domain application. This will ensure that only applicants with a clear relationship with Switzerland attain one of these highly-sought domain names.
Trademark owners can already apply for a .swiss domain name
The “sunrise” period for .swiss domains, which runs from now through November 9, 2015, allows trademark owners in particular to apply to register their name as a .swiss domain. However, only companies and institutions entered in the Swiss commercial register or public-sector organizations may apply for .swiss domain names. Unfortunately, private individuals are not currently allowed to apply for .swiss domains.
After the sunrise period ends on November 9, OFCOM will publicly announce a 20-day open application period and then decide whether to issue the .swiss domains requested in the applications.
And what about custom .swiss domain names?
Applications for all other custom domains will not be accepted before January 11, 2016. Here, too, only applications from companies, organizations, foundations and associations entered in the commercial register will be considered. Unfortunately, private individuals will not be allowed to apply for .swiss domains then either.
For custom domains that meet the above criteria, we are now accepting registration applications and will promptly pass these on to the official authority when registration opens to the public.
Generic .swiss domains
And what about popular domain endings like hotel.swiss, restaurant.swiss or tourism.swiss? Applications for these domains can be submitted from January 11, 2016. However, OFCOM will not issue these domain names within the usual framework but, instead, as part of a “name assignment mandate”. For example, applicants must provide documentation that proves, among other things, that they will fully or largely represent the group of people with the domain or are supported by this group, and that the project generates value for the represented group or for the Swiss community. These types of generic names are therefore of greatest interest to associations and tourism organizations, for example.
We’re excited to see how the .swiss domain landscape evolves and what status the new domain ending will attain in the future.
And how about you? Will you apply for a .swiss domain?