How much do you actually know about your website’s visitors? Okay, so you know a few of them personally, namely the ones you meet for a beer, who keep telling you how great they think your website is because they know it will put you in a generous mood and the next round will be on you! But that’s not who we’re talking about. After all, you’re pursuing much different goals with your website than trying to impress your peers. You want to get noticed by the whole world. And maybe even sell something on the web. But do your visitors actually click “Order now” at the right moment, or do they migrate to a competitor who is faster at helping them find what they are looking for?
Hostpoint Logaholic: real statistics.
You’ve heard the saying “I only trust statistics that I’ve made up myself”. In this case, making things up will get you nowhere. If you want to improve your website in precisely the right places, you should do so on the basis of statistics that make it crystal clear what needs to happen ‒ and which are based on incorruptible software like Hostpoint Logaholic.
For example, maybe you’re trying hard to optimize your site for an ancient version of Internet Explorer that’s been causing problems for years. But Logaholic is now telling you that only 0.1 % of your site’s visitors even use this version. You can therefore save yourself the whole trouble of making these changes.
Your visitors: who, when, where, how, why, and where from.
That is what you want to know. Which sites are leading visitors to your site? What are they looking for on your site, what are their interests, where do they exit before clicking the “Buy” button? How do search engines see your website, and how is traffic working with Twitter? What time of day do you see peak traffic and when are things slow? Logaholic has an answer to all of these questions. Now it’s up to you…
Do something with this information!
Find out which keywords attract visitors to your site. Are they the right ones? Or are they simply a few random hits? Then optimize your text. Logaholic gives you tips for your SEO strategy. Do your visitors always exit your site at a specific place? Looks like a usability problem. Logaholic can help you locate it. Does it take most visitors just a few seconds to leave the page you think is so important? Place your trust in Logaholic and tell people why they will find relevant information in precisely this place. Does your site have many visitors from a certain country but doesn’t offer a specific language version for these visitors? Logaholic will tell you whether a translation is worthwhile. Are many people always searching for the same term on your landing page? Use your menu to take them there directly! Is there too little happening on Twitter? Or does it seem you are addressing the wrong age groups? Logaholic will tell you, so that you can respond accordingly.
More information. For just a few francs a month.
Logaholic Basic is free with all hosting accounts offered by Hostpoint. This version provides you with all the key information about visits to your website. But things get really interesting with Logaholic Pro. For just CHF 6 a month, you get in-depth information about click paths and conversion trends, detailed visitor information, custom dashboards and social media integration (Twitter, YouTube). If you run an online shop, Logaholic Commerce is a valuable investment at just CHF 10 a month. You can immediately update statistics at any time and get plenty of additional information from the various modules, including comparison tests (A/B testing), exit clicks/exit rate, mobile statistics (devices and client), surveys, target monitoring, e-commerce (OpenCart/Zen Cart).
So, you now know your visitors inside and out. You know where they enter, what they are looking for on your site, what they find, and where or when they exit.
You also know your own website – and now you know what’s left to do!