If you search for “the perfect website” with Google, you get millions of hits. Many apparently think that they know what perfect website will looks like. But they will not be able to show it to you. Why? Because despite innumerable search results, it does not exist. First, design is a matter of taste and every discussion about taste is futile, and second, sometimes internet technologies develop so quickly that what was all the rage yesterday is obsolete today.
Some valuable tips for your website
Nevertheless, there are a few principles that differentiate good websites from not so good websites. They have been applicable for years and will probably continue to apply for many more – regardless of taste, trends or technologies.
- People who visit your website want to find something and the faster, the better. Think of a suitable goal-oriented structure. This is the foundation of the navigation.
- The navigation has to be clear. No more than seven items in the main menu. Too much creativity is confusing. We look for the navigation on the left and at the top, because we read from top left to bottom right. Use terms that are established or easy to understand.
- The home page contains all the important information. Briefly and clearly explain to your visitors what they will find on your website and why it is worth their while to take a closer look. The home page is like the display window in a shop.
- We read differently on the internet. We scan. That is why you should structure your texts: title, introduction, short paragraphs with short sentences, subtitles and bulleted lists. Highlight important keywords by making them bold.
- Use clear sans serif fonts such as Arial, Helvetica or Verdana. Fonts without squiggles are easier to read on a screen.
- Images are important if they fit the text; for example, product pictures, graphics that explain a process, or portraits of employees. Text alone is boring, but too many images distract from the content, except when the pictures are the content.
- The more pages a website has, the more advisable is a search function. With Google, you are sure to find the right HTML code or a widget for your CMS.
- A contact form is nice, but not necessary. However, your contact information belongs at least on the homepage and preferably on every page – after all, you want people to call or send an e-mail, don’t you?
Do you have additional tips regarding design, content or setup of a website that you want to share? Please write them in the comments below so that everyone can benefit. Thank you very much!
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