Spring, summer, fall, and winter; the four seasons inspired the Italian composer Antonio Vivaldi (1678–1741) to create his best known and most performed work. For many painters, writers, and photographers the seasons with their transitions, variations, and harmonies provide a source of inspiration. The question might arise for creative web designers: should spring, summer, fall, and winter impact the design of websites and if so, how?
The answer is a simple maybe. Most web sites will not be affected by the time of year, although there are exceptions. An electronic shop may sell TVs and PCs throughout the year regardless of the season, but if you look after the website of a garden center, a hotel or a boutique, adapting the site design may be worth considering. Flowers, vacations and fashion are seasonal, so fashion articles for fall and winter will look quite different from those for spring and summer.
A change of colors is the easiest way of adapting to the seasons. In spring and fall, colors are warm. In summer they are cool, in winter cold and rich in contrast. Let yourself be inspired through the COLOURlovers website. Click on «Palettes» in the «Browse» menu and enter a search term in the field at the top-right corner. For example,spring , summer, fall (or autumn and winter. The website will then present you with countless color palettes that match perfectly.
In addition to the colors, you can also change the imagery to alter an Internet presence. For example; images of children playing in an outdoor pool just before the winter season doesn’t make much advertising sense for a hotel. Showing children building a snowman in a wintery park would be more appropriate. If you don’t have access to the right pictures, you can purchase them for very little money – at fotolia for example, where Hostpoint clients benefit from a 30 percent bonus on royalty free stock photos, vector illustrations, and videos (available from 75 cents).